This was an extremely informative professional title about marketing and advocacy for the library. Potter doesn't use marketing lingo or anything that may make it difficult to digest. It is also nice that this isn't just the another general "marketing tips" books, but actually provides suggestions from case studies from real librarians in different settings. This made it very easy and quick to read and not the the usual textbooks or professional titles which could make someone fall asleep after the first chapter. I would definitely recommend this to any library looking for tips to improve their marketing in an easy to understand format.